Luxury Brand Marketing & Sustainability Positive Luxury? Sustainable Luxury? Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities […]
One of the most critical aspects is respecting the identity of the source corporate, that fixes the brand limits: the product names, for example, will belong to the source brand semantic area and they will include the brand peculiarities. It could trigger problems related to bid too much the brand to the real world, with no […]
When it talks about Sweden, I’m afraid that all the people think about wristwatch. Indeed, wristwatch has become a symbol of Sweden, which is also the most proud matter for Swedish. Wristwatch has always been bringing numerous commercial opportunities and great honors for Sweden. During the hundreds of years’ development process of the world watch, Swedish […]
